ࡱ> ( `/ 0DArialngsX},v0,0$DWingdingsX},v0,0$@ .  @n?" dd@  @@`` xp| e         0AA PP@wR ʚ;w8ʚ;g4EdEdD0&ppp@ <4ddddph00}<4!d!dph00} 80___PPT10 pp?  %            ` 33` Sf3f` 33g` f` www3PP` ZXdbmo` \ғ3y`Ӣ` 3f3ff` 3f3FKf` hk]wwwfܹ` ff>>\`Y{ff` R>&- {p_/̴>?" dd@,|?" dd@   " @ ` n?" dd@   @@``PR    @ ` ` p>> (    6<  `}  _+Haga clic para cambiar el estilo de ttulo , ,/  0  `  kHaga clic para modificar el estilo de texto del patrn Segundo nivel Tercer nivel Cuarto nivel Quinto nivel7    l  0 ^ `  >*  0 ^   @*  0L ^ `  @*H  0޽h ? 3380___PPT10.@3o *Diseo predeterminadoB  YQ  (  `   s *"`(  0lF<IM zIAMCR 2008 Conference  Media and Global Divides  Stockholm >(2> >   0$S<c <Comparing Public Policies for Digital Terrestrial Television=(2=  =   0W<z  BSweden vs Spain within the framework defined by the European Union2C(2:&  :   0\< : Roberto Surez Candel Researcher and Lecturer (PhD Candidate) Department of Communication Pompeu Fabra University  Barcelona, Spaint    E        0b<0* s)Communication Policy & Technology Section*(2* * RB   s *D| RB   s *DԔJZRB   s *DԔ:H  0޽h ? 33___PPT10i.tu+D=' = @B +  @  ~(   8   h   s *"`   0<l bIAMCR 2008 - Stockholm 2  r   0< vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z          0wc p o!Comparing Public Policies for DTT"(2" " ZB   s *DԔ   N̈<Ԕ"`:- 91(2  00<6  `Public Policy for Digital Television in the European Union Comparative study of Sweden and Spain*a(2;&    0<CC3c rPhD dissertation(2$ RB  s *D|PPH  0޽h ? 33___PPT10i.tu+D=' = @B +_  v n P  (   F   h  s *"`  0<l bIAMCR 2008 - Stockholm 2  r  0< vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z         0<c p o!Comparing Public Policies for DTT"(2" " ZB  s *DԔ  Nx<Ԕ"`:- 92(2   0<  sPaper Structure 2$ RB   s *D|!zq   0D<4___PPT9 gIntroduction: Questioning the need for Public Policy The terrestrial platform as an object of public policy, even in the digital scenario Implementing Digital Terrestrial Television, the need for public policy. EU Policy for DTT: guidelines, coordination and subsidiarity Sweden and Spain, two necessarily different approaches to a common issue. Final remarksh% 2h            8XH  0޽h ? 33___PPT10i.tu+D=' = @B +  "`(   F   h  s *"`  0< l bIAMCR 2008 - Stockholm 2  r  0/ vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z         0/c p o!Comparing Public Policies for DTT"(2" " ZB  s *DԔ  Np4Ԕ"`:- 93(2   09 ]>D<4___PPT9 4Introduction: Questioning the need for Public Policy"5% 25~  8XRB   s *D|2q278 6Pk   {   0@;6Pp 5The evolution of the role of the State within society6 26   6L8c"`sak XProvider (2   6P8c"`1 a k Y Regulator (2    6hU8c"`2ak WEnabler(2h  s *PP"`=3h  s *PP"`" +  B^? ?"6?@`NNN?N6a  GThe peak of neoliberal ideology Power relationships between the State and the Media Internationalisation and convergence of markets Homogenization of public policy 2h   H  0޽h ? 33___PPT10i.tu+D=' = @B +    p I (   F   h  s *"`  0<l bIAMCR 2008 - Stockholm 2  r  0< vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z         0 <c p o!Comparing Public Policies for DTT"(2" " ZB  s *DԔ  N!<Ԕ"`:- 94(2v   B2<? ?"6?@`NNN?N ]$H@8___PPT9 vTThe terrestrial platform as an object of public policy, even in the digital scenario"U% 2U  8XRB   s *D|6q6  0|8<Sj qAre public interest goals still attributed to terrestrial television after its digitalisation? Is that necessary?r 2r    H  0޽h ? 33___PPT10i.tu+D=' = @B +      (   F   h  s *"`  0,jl bIAMCR 2008 - Stockholm 2  r  0`n vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z         0,sc p o!Comparing Public Policies for DTT"(2" " ZB  s *DԔ  NhwԔ"`:- 94(2v   Bh{? ?"6?@`NNN?N ]$H@8___PPT9 vTThe terrestrial platform as an object of public policy, even in the digital scenario"U% 2U  8XRB   s *D|6q6   0Sj qAre public interest goals still attributed to terrestrial television after its digitalisation? Is that necessary?r 2r    3   0| sC  wDoes digitalisation transform television in such a way that public policy is not necessary to achieve those objectives?x 2x     H  0޽h ? 33___PPT10i.tu+D=' = @B +  #     (    F    h   s *"`   0ԝl bIAMCR 2008 - Stockholm 2  r   0h vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z          0c p o!Comparing Public Policies for DTT"(2" " ZB   s *DԔ   NԫԔ"`:- 95(24  B? ?"6?@`NNN?N ]$H@8___PPT9 4HImplementing Digital Terrestrial Television, the need for public policy."I% 2I   8XRB  s *D|6q6  0hSj  ]Public administrations were not enthusiastic about getting further involved than creating the necessary basic legal framework and controlling the granting of licenses. 2z    H  0޽h ? 33___PPT10i.tu+D=' = @B +     $X (  $ F  $ h $ s *"` $ 04l bIAMCR 2008 - Stockholm 2  r $ 0 vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z        $ 0pc p o!Comparing Public Policies for DTT"(2" " ZB $ s *DԔ $ N4Ԕ"`:- 96(24  $ B@? ?"6?@`NNN?N ]$H@8___PPT9 4HImplementing Digital Terrestrial Television, the need for public policy."I% 2I   8XRB  $ s *D|6q6  $ 0,Sj  ]Public administrations were not enthusiastic about getting further involved than creating the necessary basic legal framework and controlling the granting of licenses. 2z    5  $ 0 P  )Market-led strategies and business models* 2*l `2  $ s *PP"` ) H $ 0޽h ? 33___PPT10i.tu+D=' = @B +i  x ( (  ( F  ( h ( s *"` ( 0Cl bIAMCR 2008 - Stockholm 2  r ( 0C vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z        ( 0 Cc p o!Comparing Public Policies for DTT"(2" " ZB ( s *DԔ ( NhCԔ"`:- 96(24  ( B!C? ?"6?@`NNN?N ]$H@8___PPT9 4HImplementing Digital Terrestrial Television, the need for public policy."I% 2I   8XRB  ( s *D|6q6  ( 0(CSj  ]Public administrations were not enthusiastic about getting further involved than creating the necessary basic legal framework and controlling the granting of licenses. 2z    5  ( 00C P  )Market-led strategies and business models* 2*l `2  ( s *PP"` )  ( 0t6C  i P& that failed.(2H ( 0޽h ? 33___PPT10i.tu+D=' = @B +  - % , (  , F  , h , s *"` , 0=Cl bIAMCR 2008 - Stockholm 2  r , 0AC vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z        , 0FCc p o!Comparing Public Policies for DTT"(2" " ZB , s *DԔ , NKCԔ"`:- 97(24  , BOC? ?"6?@`NNN?N ]$H@8___PPT9 4HImplementing Digital Terrestrial Television, the need for public policy."I% 2I   8XRB  , s *D|6q6  , 0XTCn7 %CAUSES & OBJECTIVES of digitalisation&(2&,  , 0aC Q Legitimation for Public Policy(2H `2  , s *PP"`: c \ , 0fC la~  <Lack of coherence in the political discourse Hidden agendas=(2=~    H , 0޽h ? 33___PPT10i.tu+D=' = @B +     0` (  0 F  0 h 0 s *"` 0 0lpCl bIAMCR 2008 - Stockholm 2  r 0 0FTA + Pay-TV (but encrypted) Competitive and attractive offer ?(2?   H d 0޽h ? 33___PPT10i.tu+D=' = @B + `(  `!F  ` h ` s *"` ` 0Fl bIAMCR 2008 - Stockholm 2  r ` 0D vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z        ` 0c p o!Comparing Public Policies for DTT"(2" " ZB ` s *DԔ ` N Ԕ"`:- :19(2X  ` B? ?"6?@`NNN?N ]$H@8___PPT9 XHSweden and Spain, two necessarily different approaches to a common issue"I% 2I   8XRB  ` s *D|6q6  ` 0B& Planning of the transition.% 2>  sRB  ` s *D8c] V  ` 0*< <  e[Regional basis Focused on DTT Public and Private players Communication needs to be improved\(2\   ` 6/V"`=E ?SPAIN(2 ` 63V"`= E @SWEDEN(2 ` 06 4 \dRegional Basis Platform neutrality Independent Authority Focus on Communication Market collaboratione(2e      H ` 0޽h ? 33___PPT10i.tu+D=' = @B +     hR (  h!F  h h h s *"` h 0l bIAMCR 2008 - Stockholm 2  r h 0D vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z        h 0c p o!Comparing Public Policies for DTT"(2" " ZB h s *DԔ h NԔ"`:- :20(2  h B ? ?"6?@`NNN?N ]>H@8___PPT9  Final remarks"% 28XRB  h s *D|<q<Z  h 0B DTT implies a re-birth for national public policy Political tradition determines public intervention National media particularities are still relevant.% 2    s`2 h s *PP"`` o @ B h 0xC c  4One international issue, several national approaches5(25l  H h 0޽h ? 33___PPT10i.tu+D=' = @B +#  : 2  l (  l!F  l h l s *"` l 0佅l bIAMCR 2008 - Stockholm 2  r l 0… vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z        l 0Džc p o!Comparing Public Policies for DTT"(2" " ZB l s *DԔ l Np̅Ԕ"`:- :21(2  l B|Ѕ? ?"6?@`NNN?N ]>H@8___PPT9  Final remarks"% 28XRB  l s *D|<q<  l 0 ۅB  $Terrestrial television still maintains its link to public interest Public policy is still necessary Industrial mechanisms to achieve social goals?.% 22     sH l 0޽h ? 33___PPT10i.tu+D=' = @B +     p (  p!F  p h p s *"` p 0l bIAMCR 2008 - Stockholm 2  r p 0 vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z        p 0 c p o!Comparing Public Policies for DTT"(2" " ZB p s *DԔ p NԔ"`:- :22(2  p B ? ?"6?@`NNN?N ]>H@8___PPT9  Final remarks"% 28XRB  p s *D|<q<  p 0B$ pZComparing national experiences allows detecting best practices, key drivers and obstacles.0[$(2Z     s`2  p s *PP"` R    p 0p }   Adaptation to national scenarios!(2!H  H p 0޽h ? 33___PPT10i.tu+D=' = @B +|     x# (  x!F  x h x s *"` x 0<%l bIAMCR 2008 - Stockholm 2  r x 0) vRoberto Surez | Pompeu Fabra University  Barcelona, Spain<<Z        x 0.c p o!Comparing Public Policies for DTT"(2" " ZB x s *DԔ x N1Ԕ"`:- :23(2  x B5? ?"6?@`NNN?N ]>H@8___PPT9  Final remarks"% 28XRB  x s *D|<q<  x 0?[%  $FIndependence of policy actors Transparency Collaboration Communication.G% 2F~    sQ  x 0 ӅS vs  1Common key elements of successful migration plans2(22~  H x 0޽h ? 33___PPT10i.tu+D=' = @B + |(  |f | 0"` | 6Rl bIAMCR 2008 - Stockholm 2   | 6XWc p o!Comparing Public Policies for DTT"(2" "   | 0|[s ?TACK!(2  | 0h^Pw  Roberto Surez Researcher and Lecturer (PhD Candidate) Department of Communication Pompeu Fabra University  Barcelona, Spain"oZ  F      | 0?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~Root EntrydO)Current UserSummaryInformation(PowerPoint Document(oDocumentSummaryInformation8