ࡱ> ( `/ 0DArialngs(0(B 0 DWingdings(0(B 0 @ .  @n?" dd@  @@`` D< \          0AAP{Wf@3ʚ;ʚ;g4?d?d@B 0pppp@ <4ddddlpC 0 80___PPT10 pp?  %0            ` 33` Sf3f` 33g` f` www3PP` ZXdbmo` \ғ3y`Ӣ` 3f3ff` 3f3FKf` hk]wwwfܹ` ff>>\`Y{ff` R>&- {p_/̴>?" dd@,|?" dd@   " @ ` n?" dd@   @@``PR    @ ` ` p>> (    6T  `}  _+Haga clic para cambiar el estilo de ttulo , ,/  0  `  kHaga clic para modificar el estilo de texto del patrn Segundo nivel Tercer nivel Cuarto nivel Quinto nivel7    l  0 ^ `  >*  0 ^   @*  0d ^ `  @*\  6d޽h ?"` 3380___PPT10.@  *Diseo predeterminado  T(    6Ԁ8c"`\ Z Digital Television and European Enlargement .(2.  0?Q 2nd International Conference on Communication and Mass Media. Athens Institute for Education and Research. May 24th  26th, Athens - Greecej(2 h       #   0> 9B  @Roberto Surez Candel Universitat Pompeu Fabra Barcelona - SpainA(2A>  H  0޽h ? 33___PPT10i.@ +D=' = @B + *"0 (   `  0 rDigital Television and European Enlargement  Atiner 2004: 2:P    0m i RRoberto Surez  Universitat Pompeu Fabra*(2*  0'I b1.- Audiovisual Sector  Digital Television  EU.(2 2/  08"'i 2.- Enlargement Process.( 2,   0C'  "3.- Digital TV and EU enlargement:(# 2 ,   06 GI}  HGuidelines for future  5 frameworks% 2%6 H  0޽h ? 33___PPT10i.@0+D=' = @B +_  v n P  (  `  0 rDigital Television and European Enlargement  Atiner 2004: 2:P    0m i RRoberto Surez  Universitat Pompeu Fabra*(2*   0LY `1.- Audiovisual Sector  Digital Television  EUD1 22  0  &Key element for the development of EU:' 2'l    0h  q Social and Cultural functions. Driver of technological progress. Economic growth. High qualified job creator."r 2r      B? ?"6?@`NNN?N _ a[Maintains, spreads, enriches and strengths the cultural and linguistic diversity of Europe.\ 2\     H  0޽h ? 33___PPT10i.@w j+D=' = @B +    p ] (  `  0 rDigital Television and European Enlargement  Atiner 2004: 2:P    0 m i RRoberto Surez  Universitat Pompeu Fabra*(2*,  0 Y `1.- Audiovisual Sector  Digital Television  EUP1 2  0T   I !What does DIGITALISATION suppose?" 2"6/  0 t  s Video and Audio quality. Increase of the number of channels. Interactivity. New contents, formats and services."t 2t    0 7j  Redefines TV as a Mass Media: social functions and objectives, consumption modes, concept of channel,& g 2g   #   0  IGi 'Defenitive step towards the Convergence((2(Z  l   6>"`    0D& S V  B MULTIMEDIA 2 H  0޽h ? 33___PPT10i.A0%+D=' = @B +    ( (  `  0d,  rDigital Television and European Enlargement  Atiner 2004: 2:P    0P2 m i RRoberto Surez  Universitat Pompeu Fabra*(2*   07 Y `1.- Audiovisual Sector  Digital Television  EUD1 2*  0> .   f. DTV reaches 18% of homes. (27,4 millions) Satellite is the prevailing broadcasting system. Cable has problems to push users to digital. DTT is operative only in few States. Lecagy APIs  fragmented market for contents/STB. Difficults for distribution: linguistic /cultural.8 2     (      0P    >(2002) 2H  0޽h ? 33___PPT10i.AS+D=' = @B +2  I A   (  `  0U  rDigital Television and European Enlargement  Atiner 2004: 2:P    0$[ m i RRoberto Surez  Universitat Pompeu Fabra*(2*   0_ Y `1.- Audiovisual Sector  Digital Television  EUD1 2*  0xe  6 European Policies for DTV: 26  0y 7w JRevision of the policies intended for the creation of the Internal Market.2K 2C A   0n 7  eDesign of new guidelines to go from Convergence to Information Society and achieve Lisbon objectives.2f 2`    P   0  72 XDigital Television might become one of the basic access points to services and contents.Y 2Y H  0޽h ? 33___PPT10i.AS+D=' = @B +.  E =  (   `  0  rDigital Television and European Enlargement  Atiner 2004: 2:P    0 m i RRoberto Surez  Universitat Pompeu Fabra*(2*   0 Y 2.- Enlargement ProcessD 2,   0 /Y  Since May 1st 2004: EU-15 EU-25 Political and economic process but also social and cultural main objective: improve the quality of life of the citizens. The negotiations for annexation have been divided in 31 chapters. | 2  N-C  I   4  0, Q gf, X# 19 Telecommunications # 20 Audiovisual`- 2 H  0޽h ? 33___PPT10i.A+D=' = @B +; RJ$(  $` $ 0P  rDigital Television and European Enlargement  Atiner 2004: 2:P   $ 0 m i RRoberto Surez  Universitat Pompeu Fabra*(2*/ $ 0 Y )3.- Digital Television and EU enlargementD* 2%>   $ 0 "7  _What does the enlargement process suppose for the implementation project of Digital Television?\` 2  +     H $ 0޽h ? 33___PPT10i. A+D=' = @B +/ F>((  (` ( 0@ rDigital Television and European Enlargement  Atiner 2004: 2:P   ( 0 m i RRoberto Surez  Universitat Pompeu Fabra*(2*/ ( 0h$Y )3.- Digital Television and EU enlargementD* 2%>    ( 0 +"7  [What does the implementation project of Digital Television suppose for enlargement process?f\ 2(        H ( 0޽h ? 33___PPT10i. A+D=' = @B +Z  q i , (  ,` , 08  rDigital Television and European Enlargement  Atiner 2004: 2:P   , 0 m i RRoberto Surez  Universitat Pompeu Fabra*(2*/ , 0 Y )3.- Digital Television and EU enlargementD* 2%>  g , 0x 7H@8___PPT9 Effective articulation and enlargement of the European Internal Market. Legal Framework: concurrence and adoption of the European Acquis. Competition and business models. Public Service, universal access and protection of consumers. Infrastructures: interconnection and interoperability. % 2 @         8X , 0" z7  g 5 frameworks: 2 H , 0޽h ? 33___PPT10i. A+D=' = @B +    0Q (  0` 0 0h(  rDigital Television and European Enlargement  Atiner 2004: 2:P   0 0  m i RRoberto Surez  Universitat Pompeu Fabra*(2*/ 0 0  Y )3.- Digital Television and EU enlargementD* 2%>   0 69  H@8___PPT9 EGEffective articulation and enlargement of the European Internal Market."H% 2H   8X 0 0C } Y@ #One of the main objetives of the EU Treaty. Advantages. Important question for GATS negotiations (WTO). Currently: fragmented market. Increase of the audience: 500 millions. Objective: to solve the deficit trade balance with USA." 2         WWH 0 0޽h ? 33___PPT10i. A+D=' = @B +    @ 84 (  8` 8 0T  rDigital Television and European Enlargement  Atiner 2004: 2:P   8 0Y m i RRoberto Surez  Universitat Pompeu Fabra*(2*/ 8 0`^ Y )3.- Digital Television and EU enlargementD* 2%>    8 6r  H@8___PPT9 UALegal Framework: concurrence and adoption of the European Acquis.BB% 2 &  8X> 8 0x 7 Provide the necessary stability for appealing investors and users. Identify the new regulatory needs. Avoid overlaps or redundancies uncertainty situation. Evaluate the role of co-regulation and auto-regulation.< 2P         WW  8 6 z jJ"`PW| @Audiovisual Telecommunications@!(2 H 8 0޽h ? 33___PPT10i.A g+D=' = @B +  - % ` < (  <` < 0  rDigital Television and European Enlargement  Atiner 2004: 2:P   < 0\ m i RRoberto Surez  Universitat Pompeu Fabra*(2*/ < 0( Y )3.- Digital Television and EU enlargementD* 2%>    < 6  H@8___PPT9 UALegal Framework: concurrence and adoption of the European Acquis.BB% 2!  8X < 0 GM  ? AUDIOVISUAL 2 +  < 0 tF7  Broadcasting regulation. Screen Quotes. General Interest. Advertising and sponsorship. Protection of minors Right of reply." 2        < 0X M Y )D 89/552 CEE Television without Frontiers* 2*>  H < 0޽h ? 33___PPT10i.A g+D=' = @B +    p @ (  @` @ 0  rDigital Television and European Enlargement  Atiner 2004: 2:P   @ 0L m i RRoberto Surez  Universitat Pompeu Fabra*(2*/ @ 0 Y )3.- Digital Television and EU enlargementD* 2%>    @ 6  H@8___PPT9 UALegal Framework: concurrence and adoption of the European Acquis.BB% 2!  8X @ 0T G  FTELECOMMUNICATIONS 2   @ 0 tF Opening and liberalisation of the national markets. Creation of independent National Regulating Authorities (NRAs). Investments to guarantee the basic infrastructures and national range." 2     H @ 0޽h ? 33___PPT10i.A g+D=' = @B +    Du (  D` D 0  rDigital Television and European Enlargement  Atiner 2004: 2:P   D 0 m i RRoberto Surez  Universitat Pompeu Fabra*(2*/ D 0  Y )3.- Digital Television and EU enlargementD* 2%>  z D 6  H@8___PPT9  Competition and Business Models."!% 2!H 8X( D 0! m7g >Companies are facing economic difficulties: important investments vs. lack of new revenues. The DTV market is fragmented. The launch of contents and applications with added value has been dalayed. (90 s forescast failed) Consumers: Do not find real incentives for digital. There is not a global solution. Public intervention? Incentive the sector / guarantee pluralism and free cometition. Serious question: Piracy.R 2,0)              H D 0޽h ? 33___PPT10i.A g+D=' = @B +    H(  H` H 0E  rDigital Television and European Enlargement  Atiner 2004: 2:P   H 0I m i RRoberto Surez  Universitat Pompeu Fabra*(2*/ H 0PN Y )3.- Digital Television and EU enlargementD* 2%>   H 6|b  H@8___PPT9 @> Public Service, universal access and protection of consumers.B?% 20   8X H 0h  H  }Must be redefined: Social functions and objectives in the new Information Society. Control and evaluation mechanisms. Solution for economic sources competition against commercial operators." 2h           WWH H 0޽h ? 33___PPT10i.A g+D=' = @B +    L (  L` L 0`y  rDigital Television and European Enlargement  Atiner 2004: 2:P   L 0D m i RRoberto Surez  Universitat Pompeu Fabra*(2*/ L 0 Y )3.- Digital Television and EU enlargementD* 2%>    L 6  H@8___PPT9 W=Public Service, universal access and protection of consumers.b>% 2~   8X L 0   NAvoid a social fracture. Should be reconsidered: new services?  Must carry obligations are still needed? Interactivity = personal data collection / new relationships between consumers and operators. Quality of services.< 2X  /      WWH L 0޽h ? 33___PPT10i.A g+D=' = @B +R  i a P (  P` P 0<  rDigital Television and European Enlargement  Atiner 2004: 2:P   P 0T m i RRoberto Surez  Universitat Pompeu Fabra*(2*/ P 0к Y )3.- Digital Television and EU enlargementD* 2%>   P 6  H@8___PPT9 6Infrastructures: interconnection and interoperability."7% 27H8X P 0@  m 6Free access to infrastructures and contents. Key element: local loop shared use. Currently:  Connectivity Islands Interoperability: ESSENTIAL to avoid technological fragmentation. Future: MHP (Multimedia Home Platform) Horizontal market for receivers. 2E l!p       WWH P 0޽h ? 33___PPT10i.A g+D=' = @B +  TD(  T` T 0  rDigital Television and European Enlargement  Atiner 2004: 2:P   T 0T m i RRoberto Surez  Universitat Pompeu Fabra*(2* T 0 1 vA concept to be assumed is that services are the key to generate an effective demand in the Digital Television Market.w 2w  T 0  ,$ 0 ZThe main risk of the current migration process to Digital Television is that it is being done following a  technological push dynamic instead of a  consumer pull strategy.\ 2j     GH T 0޽h ? 33___PPT10..A g+]%DO' = @B D ' = @BA?%,( < +O%,( < +DA' =%(D' =%(D' =A@BBBB0B%(D' =1:Bvisible*o3>+B#style.visibility<*T%(+8+0+T  +  \((  \` \ 0  rDigital Television and European Enlargement  Atiner 2004: 2:P   \ 0 m i RRoberto Surez  Universitat Pompeu Fabra*(2*H \ 0 =TY (Thank you very much for your attention!!)(2) ~  \ 0! ~   jroberto.suarez@upf.edu(2 RB  \ s *D8cJ  \ B& ? ?"6?@`NNN?N Yh  hwww.robertosuarez.es(2 H \ 0޽h ? 33___PPT10i.A g+D=' = @B +r\`Fa)6AIMW^e[p {ec Oh+'0& `h  Diapositiva 1oRoberto Roberto SC 14eMicrosoft PowerPointP@Pp @"ax@@\YG%g  I  N---$ N N----$ NN ----$NN----$"N"N----$"(N(N""----$(,N,N((----$,1N1N,,----$17N7N11----$7;N;N77----$;?N?N;;----$?CNCN??----$CFNFNCC----$FININFF----$IMNMNII----$MQNQNMM----$QSNSNQQ----$SVNVNSS----$VZNZNVV----$Z]N]NZZ----$]`N`N]]----$`cNcN``----$cfNfNcc----$fjNjNff----$jlNlNjj----$loNoNll----$orNrNoo----$ruNuNrr----$uxNxNuu----$x{N{Nxx----${}N}N{{----$}NN}}----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN----$NN---'-- $h{A{Ah--'@Arial-.  2 w."System-@Arial-. 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